online hotel booking statistics

How Many People Book Hotels Online (20+ Online Travel Booking Statistics)

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The digital age has brought about a significant change in the way people travel, thanks to the ease and efficiency of online platforms.

But precisely how many people book hotels online?

Let’s take a closer look at the numbers that show the trends in online hotel bookings and other related aspects in 2023.

Online Travel Booking Statistics: Outlines

How Many People Book Hotels Online?

Online travel sales have experienced significant growth over the years.

With the world becoming more interconnected, people are increasingly inclined to explore, leading to some intriguing statistics:

  • Worldwide online travel sales surged by 13.6% in 2023.

  • The global travel industry is worth a staggering $2.3 trillion.

  • Mondays see the most travel purchases online, with Saturdays being the least active.

  • The 2022 revenue for the online travel industry exceeded $475 billion.

  • 66% of the global tourism and travel market’s revenue is generated online.

  • Before confirming their bookings, travelers typically explore 38 different websites.

  • Booking.com leads the pack with over 614 million monthly active users.

  • Nearly 80% of holiday packages are purchased online, showcasing how many people book hotels and other travel accommodations online.

Sources: PR Newswire, US Travel, Statista, Global Data

Online Travel Booking: Industry and Market

One reason more people are turning to online hotel bookings is the unmatched convenience it offers.

In fact, it’s so convenient that experts estimate nearly 700 million people will book a hotel online in 2023.

The growth in the industry has been extraordinary everywhere but has been particularly remarkable in the Asia-Pacific region. Thus, showcasing the immense potential for further expansion in online travel bookings.

As we look ahead, the worldwide online travel market is projected to reach a staggering $700 billion by 2026.

Source: Statista

Online Booking vs. Travel Agency Stats

The digital-versus-traditional tug-of-war continues, with preferences varying across demographics.

Millennials, for instance, display intriguing behavior; while some might consult a travel agency for hotel bookings, a significant 52% still check the hotel’s website for additional details.

In the United States, a whopping 83% of adults now make their travel arrangements online, underscoring the popularity of online hotel bookings and other digital travel services.

Furthermore, a recent survey revealed that 41% of respondents expressed a preference for online travel agencies over their traditional counterparts, further highlighting the growing significance of online platforms in the travel industry.

Sources: Statista, LinkedIn, Hospitality Net

Online Hotel Reservation Insights

How many people book hotels online versus those opting for other methods? Let’s take a look at the numbers:

  • By 2023, a predicted 700 million individuals will choose the online route for their hotel room reservations.

  • Online hotel bookings have marked a 10.3% growth.

  • A majority, two-thirds to be precise, of online hotel bookings, occur directly through the hotel’s portal.

Sources: Statista, Hospitality Net

Mobile App Usage in 2023

The smartphone era has ushered in a reliance on apps for various services, including travel bookings:

In 2023, a staggering 85% of all travel bookings online are accessed via either a mobile app or website.

The convenience of apps translates to high conversion rates, with apps enjoying five times better rates than mobile website bookings.

Sources: SplitMetrics, Little Hotelier

Online Travel Booking Trends for 2023

Travel trends, influenced by technology, evolve constantly. Here’s a peek into the most prominent trends this year:

  • 70% of modern travelers wield their smartphones to facilitate travel research and bookings.

  • Searches indicating immediacy, such as “tonight” or “today” in relation to travel, witnessed a 519% surge over the past five years.

Sources: Little Hotelier, Statista

Wrapping Up: How Many People Book Hotels Online

In conclusion, the data and trends of online travel booking for 2023 unmistakably demonstrate the profound changes in the travel industry due to the digital age. They clearly show that an increasing number of travelers now prefer booking their accommodations online, thanks to the convenience and vast selection it offers.

Looking ahead, it’s clear that online booking will continue to play a central role in shaping the travel landscape, providing unmatched ease and a wide array of options for adventurers worldwide.